Used correctly in retail applications, high CRI lighting products and thoughtful lighting design can all play a significant role in boosting sales, reduce energy overheads and improve brand perception.
With the help of the SLL’s LG17 guide, GDS products and concept designs ensure our clients can attract attention, build brand identity, guide visitors through their shopping experience and emphasise the quality of store merchandise.
A GDS lighting scheme will draw inspiration from the desire to attract potential customers, before letting the lighting products bring merchandise to life and influence consumer behaviour within the store.
As well as a high CRI, you can draw attention with considered direction and focus of light, combining appropriate luminosity and the careful selection of colour temperature to best highlight the qualities of the displayed items.
Quality colour rendering generally enhances the appearance of a product. With products such as the Alundra achieving 97 CRI, GDS can ensure merchandise is reflected its true quality, particularly important to show food and drink produce at their best.
With a range of CCTs available to choose from, our fixtures can vary in output from a warm 2700K to cool, almost daylight mimicking 4000K.
Poor lighting can be detrimental to product sales and damaging to a brand’s overall message, whereas well-planned lighting consideration from the outset can play a significant part in the creation of a store’s branding identity.
Our team appreciates that the look of fixtures can go a long way to crafting an identity, where chandeliers and vintage style fittings can be utilised to create intimacy or achieve a retro feel in a space. Talk to our Special Projects team for more information on how we can retrofit your existing fittings or create totally bespoke fixtures to compliment your brand.