The Eventim Apollo, formerly the Hammersmith Apollo, is one of London’s most iconic live entertainment venues. Located in Hammersmith, West London, the Eventim Apollo is one of the UK’s largest and best-preserved original theatres.
Designed by Robert Cromie in an Art Deco style, the venue opened in 1932 as the Gaumont Palace Cinema and became a Grade II listed building in 1990. Highlights from the venues glittering history include 38 Beatles gigs in the mid 1960’s, David Bowies last gig as Ziggy Stardust in 1973 and several concerts by Queen in the late 1970’s. The Eventim Apollo remains one of London’s most recognisable venues.
GDS enjoy an excellent relationship with the site and have been trusted to design, manufacture and restore an array lighting fixtures across the building over the past decade. GDS played an integral part in the multi-million pound transformation of the venue on 2012 as it was returned to it’s iconic 1932 Art Deco design. In this instance, our expertise were turned to the building’s prominent façade.
Several surveys were undertaken by the GDS project team to ensure that the strict English Heritage parameters were met. The goal here was not wholesale change, but improved functionality, and enhanced colour rendering to bring the very best from the impressive façade. The fixtures specified from our brand partners at DTS provide beautifully vibrant colour and unrivalled clarity to the façade’s art deco features.
The fixtures were provided with a discreet, custom RAL so as not to draw focus, and Anti-Corrosion coating to ensure they stand the test of time. A hugely dynamic, yet sensitive solution to elevate the building for years to come delivered seamlessly by our friends at DCLX.
GDS are hugely proud to be trusted again with this cherished landmark.